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FO: Bench TV Ads

Francine PrietoFrancine Prieto is a Filipina whose photo has appeared on billboards for Bench Body. But no, this post is not about Prieto. The photo is really just a stunt to catch your attention =)

This post is about the television ads available on the Bench website. The ads range from "Sculler" featuring Richard Gomez to "The Red Series" with Marc Nelson. The former made Filipinos sit up and take notice of Bench, while the latter is probably responsible for the brisk sales of red underwear for men.

In between are more underwear, cologne and hair gel ads with Gomez, his wife Lucy Torres-Gomez, model Borgy Manotoc, actors Jomari Yllana and Diether Ocampo, VJs Amanda Griffin and Nonie Tao, and even basketball players BJ Manalo and Enrico Villanueva. The ads may be viewed using Real Player and Windows Media Player.

In addition to TV ads, the following may also be viewed or downloaded: product photos, model photos and bios, desktop wallpapers, and special events galleries that include Jerry Yan's visit to Cebu and several underwear fashion shows.

As far as I know, Bench is the only Filipino company that has made its ads available on its own website.

Category: Filipiniana Online

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