They're not quite as well-known as the YouTube Video Awards, but libraries now have their own Infotubey Awards, which is given to libraries that used YouTube "to market their library or its services or enhance the standing of the library in the community."
I'm not suggesting that libraries in the Philippines should start making their own videos and put them on YouTube. But taking a look at the videos might be a good way of picking up new ideas. And if your library is wired enough, making a video that can be used during freshman orientation might get students to pay more attention. And you don't even have to do it yourself. I'm sure students would be more than willing to make videos for a contest =)
